Digital marketing
Digital marketing , a subset of marketing, refers to the practice of promoting goods and services using the Internet and other online-based digital platforms, including mobile phones, desktop computers, and other digital media and platforms. The 1990s and 2000s saw its rise, which altered how companies and brands use technology for marketing. Digital marketing campaigns are increasingly common and use a variety of strategies, including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, and social media marketing. These strategies have become more common as digital platforms have become more integrated into marketing plans and daily life[4], and as more people use digital devices instead of visiting physical stores. Digital marketing includes non-Internet platforms that offer digital media, including television, mobile phones (SMS and MMS), callba